Phil Hurd Photography believes that you can have all the professional camera gear in the world and it still will not produce outstanding generational images if you do not have staff that can see into the soul of the subject. At Phil Hurd Photography we use different assistants as well as high end technical equipment. We believe that the staff is the most important element of any business. Buildings, equipment, software, etc. will all change in time; however, the human beings are the ones that make up the business. Napoleon Hill once said that he believed the greatest sin of mankind was that so many people passed away with their music still in them. Our staff at Phil Hurd Photography is skilled at capturing that music and translating it to physical images to ensure that you, our client, have a generational image that captures the soul of the subject. The New York Institute of Photography points out to other students that they're going to train the human, the photographer, not the camera so it does not matter what equipment is used as it is the human that will make the image come alive. We at Phil Hurd Photography believe that, and practice that philosophy for every client.